Why Q2 works for you…
Access to pooled resources
When you hire an agency, you get more than the talents of a single marketing person. You get a team.
- Content copywriters and editors
- Branding specialists
- Social media managers
- Research analysts
- Website designers
- SEO specialists
- Advertising/ad specialists
- eCommerce design and maintenance managers
- Graphic designers
- And more
Use of the latest technology tools
The right marketing tools on hand can increase efficiencies, productivity, and results. Agencies know which tools are best to meet certain requirements and how use them to get results. They are continuously looking and training on the latest tools to aid in providing the best service to their clients. Examples include:
- Social media management tools
- Design software
- SEO tools
- Analytic tools
- Animated video
- Website design
- Email marketing solutions
- Press release distribution
Agencies take on new clients continuously. They learn quickly how to adapt to industries, what questions to ask, the specifics of the marketplace, etc. This provides a real advantage for your marketing efforts:
- Scalability — Scale your marketing efforts up or down quickly. With experts already part of the team, agencies can employ bigger, bolder strategies at a moment’s notice.
- Pivotability – Able to rapidly changing industry and/or environment to quickly adjust campaign focus
- Adaptability — They are used to taking on new clients and can quickly adapt to industries, language, and specifics of your business.
Track record of results
Agencies arrive with qualified, experienced, knowledgeable experts ready to work for you. They possess a track record of demonstrated results and performance. They arrive with lessons learned from working with a variety of clients that can apply to you – what campaigns work, what audiences view what platforms, what language should be used.
An outside perspective
It easy to get tunnel-vision working in the same industry with the same clients and same products/services. Agencies can bring new ideas, focus and information to the table. An outside voice can step back and critically evaluate the best way to move forward. In addition, research can provide information on what your competitors are doing, how they are working and much more.
Almost like a strategic plan, a marketing plan can make good reading, but create no incremental move in growth. Using an agency ensure consistency in action, reporting of results, and best utilization of resources for the long run. Their single-minded focus on marketing ensure the efforts move forward while company employees concentrate on core business.
Up to date on latest marketing trends
Marketing is continually changing. New tools, models, trends impact us each day. Digital marketing is a prime example. In a cluttered marketplace, it is the job of an agency to fight through the clutter and determine the best direction to move for our company. They are continually keeping abreast of the latest tools, trends, technologies, and strategies for success. They spend time learning how to use new resources without charging you for their time.